It's been a very tough choice to make but I knew I had to let go of the name Slipstream because of legal concerns...

And so, after many weeks of browsing the thesaurus and looking for a unique name which descripes the utility of the application I've settled on WindowFlow with the website at windowflow.com

The process of coming up with the name was an interesting one: I had a pad in the kitchen where I wrote out all the names that came to me, I'd then check the names in Google to see if there was a software product using the name, this was the most disheartening step as so 95% of the names I liked were already in use. I'd then browse the thesaurus usualy looking at groups of verbs and how they could combine with the words screen or window, which are the nouns appropriate for my application. Then I'd be back at the pad writing out my ideas.

It grew to be quite compulsive, I'd wake up in the morning with words bouncing around in my head waiting to be connected. The runner up names were ScreenCore and WinGuru.

I'm really happy with the name, it's a big shift from Slipstream, which is a cool name but doesn't say anything about what it does. WindowFlow is also unique in the search engines and there's no single coherent group of search results for window flow (with separate words - Bing wants to autocomplete the search to "Window Flower Boxes") either. It also fits in with my broader plans for the application: beyond providing controls to switch between windows and resize windows I'm working towards making it as intuitive as possible, fitting with the idea of keeping you in a state of Flow.

The next job is to get the icon sorted. The current icon is something I put together as a temporary solution and I was happy using it in development as it hints at the idea of a slipstream but now it seems quite out of place. Watch this space!